"Marketing is finding, developing, and keeping customers through the identification and satisfaction of needs and wants."
The Department of Marketing offers courses designed to develop student skills in analysis, planning and control of marketing activities. The department aims to provide students with the knowledge and skills to identify and develop programs and products that meet customer needs and to prepare students for successful careers in marketing.
In BusinessWeek's 2010 rankings of top undergraduate business schools, DePaul's Marketing program ranked #11 of more than 100 schools and thousands of business majors surveyed. The Department of Marketing provides a curriculum of interrelated courses and learning experiences that focus on dealing with complex and ill-defined management issues across functional business areas. The rigors of uncertainty and ambiguity in contemporary global organizations require that students exhibit a high degree of skill in analysis, synthesis and conceptual ability.
Looking for Career Opportunities as a marketing major or minor? Click here to learn more. Paid internships are available at companies like Pepsi, Red Bull, Anheuser-Busch for students that have taken MKT 380 -Science of Retailing.