Marketing is finding, developing, and keeping customers through the identification and satisfaction of needs and wants.
The Department of Marketing offers courses designed to develop student skills in analysis, planning and control of marketing activities. The department aims to provide students with the knowledge and skills to identify and develop programs and products that meet customer needs and to prepare students for successful careers in marketing.
Are you interested in sharpening your expertise in Multi-cultural Marketing? Would you like to meet industry leaders in MCM?
Attend the first strategic multicultural marketing summit ast DePaul: Into the Core: integrating multicultural marketing into core strategies for growth and profitability presented by the Multicultural Marketing Program in partnership with top marketing companies. The summit will be held on Thursday, June 25 at DePaul Center (Suite 8005) and on Friday, June 26 at the Chicago Hilton. The rich agenda covers topics from the essentials of multicultural markets to high level business strategy and special features such as an immersion field trip and an executive luncheon panel, C-Suite Perspectives.
Please visit http://marketing.depaul.edu/MulticulturalMarketing/Summit_2009/index.asp for registration and details. Early registration ends June 10th, 2009.
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The New School of Hospitality Leadership has launched within the College of Commerce; DePaul will offer a bachelor's degree in hospitality leadership beginning in fall 2009.
FYI