About Us

The undergraduate marketing program leads to the Bachelor of Science in Commerce (B.S.C.). You can complete either a double major by combining marketing with another business concentration, or pursue a minor in any of the departments of the College of Liberal Arts and Sciences. You can design a program that will meet your future goals.

At the graduate level, students can pursue the M.B.A. with a concentration in Marketing or International Marketing and Finance or the M.S. in Marketing Analysis.

Marketing is... finding, developing, and keeping customers through the identification and satisfaction of their needs and wants, a necessary ingredient in successful business strategy. If you enjoy a challenge, are creative, desire a vital role in a company's success and want to share in the rewards, marketing is for you.

You will learn to identify, develop and implement programs that meet customer needs. Design and implement strategic and tactical marketing plans. Use market research methods to analyze consumer behavior and make forecasts. Guide the development and distribution of a product. Build awareness and favorable attitudes in consumers' minds through advertising, direct mail, and direct selling. Measure the success of a marketing strategy.