Department of Marketing

Faculty News

Publications

Publications
Baran, Roger. "Husband-Wife Roles in Family Money Management in Thailand: A Cross-Cultural Comparison with the U.S."
Journal of the Asian Forum on Business Education

Petr G. Chadraba and Robert D. O'Keefe. "Developing Marketing Programs for Economies in Transition." Journal of Marketing Education,
Vol. 29 No.3, December 2007 pp. 218-222.

Robert D. O'Keefe, Lawrence O.Hamer and Philip R. Kemp. "Methods for Improving the Interpretive Value of Student Evaluations
of Teaching." Journal for the Advancement of Marketing Education. Vol.12 In Press.

Diamond, Nina, John F. Sherry Jr., Albert M. Muniz, Jr., Mary Ann McGrath, Robert V. Kozinets, and STefania Borghini (forthcoming in May, 2009), "American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research," Journal of Marketing.

Borghini, Stefania, Nina Diamond, Robert V. Kozinets, Mary Ann McGrath, Albert M. Muniz, Jr., and John F. Sherry Jr. (forthcoming in August, 2009)., "Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place," Journal of Retailing.

Diamond, Nina, Stephen K. Koernig, and Zafar Iqbal (2008).  "Uniting Active and Deep Learning to TEach Problem Solving Skills: Strategic Tools and the Learning Spiral," Journal of Marketing Education, 30(2), 116-129.

Awards and Special Recognitions

Nina Diamond, Stephen K. Koernig and Zafar Iqbal of the Department of Marketing are the winners of the 2008 Outstanding Article of the Year Award from the Journal of Marketing Education.  The article, "Uniting Actie and Deep Learning to Teach Problem-Solving Skills: Strategic Tools and the Learning Spiral," describes an innovative strategic tools course designed to enhance the problem-solving skills of marketing majors. It was published in the August 2008 issue of the journal. Visit the Journal of Marketing Education's Website here for more information and to view this article through May 31st! Congratulations!

Roger Baran served as acting president at the Asian Forum on Business Education Conference at SEGI University in Kuala Lumpur, Malaysia in December 2008.