Professor Steven Kelly
Students traveled to Paris to visit companies and explore the differences between marketing operations in Europe and France versus the United States. Companies visited include: Digitas, Clarins Cosmetics, Bosch, U.S. Embassy, La Sorbonne, SoftComputing, AIG, IFM (French Merchandising Institute), and NPD Group.
In addition to visiting these companies, students had the opportunity to explore French culture through a cultural scavenger hunt, journaling, and french dining. For more information on next year's program click here.
