Department of Marketing

Corporations

Multicultural Marketing

Diversity
DePaul’s Multicultural Marketing Program is the result of business professionals asking, “What can DePaul do to help businesses deal with and embrace diversity?"

How can we better prepare students for the challenges of today’s fragmented consumer markets? What are the business consequences of the explosive growth in the Hispanic population? How can we make sense of vast amounts of conflicting information about multicultural markets?

After numerous discussions between Chicago marketing professionals and DePaul faculty, the University created the Multicultural Marketing Program in response to these and other questions.

Our mission is to:

  • Provide academic curricula for students and professionals to prepare them for the business needs of a multicultural society.
  • Become a key resource/forum to businesses and academics for discussion and direction of best practices and thought leadership in the area of multiculturalism.


Our current focus is on undergraduate students and a professional curriculum, with graduate courses to be added. Multicultural marketing will include Hispanic, African-American and Asian segments of the population.

DePaul’s heritage of educating first-generation college students and immigrant populations positions us well for this program. Over half of the undergraduates in the College of Commerce identify themselves as a member of a racial or ethnic minority. Almost 40 percent of recent freshmen are the first generation in their families to attend college.

How you can get involved:

Corporations can be involved at different levels and programs.

  1. Funding Scholarships
  2. Becoming founding members of the upcoming Corporate Executive Board. For information, contact Loida Rosario at 312-362-5546 or arosari1@depaul.edu
  3. Participating in case studies and guest speeches.
  4. Funding custom research.
  5. Funding the creation of the Center for Multiculturalism in Business.
  6. Providing internships.

Working with Internships and Recruitment:

All Multicultural Marketing students are required to participate in an internship experience as part of the program. For corporations interested in providing internships for our students, please contact Dr. Steve Kelly at skelly@depaul.edu.

For corporations interested in the variety of corporate recruiting services we offer, please contact Natalie Guerrero from Career Services at 312-362-5597 or visit http://depaul.eRecruiting.com.


Benefits to Corporations

    * Opportunity to become a leading founder of an upcoming Center for Multiculturalism in Business.
    * Enhanced relations with consumer communities of interest.
    * Better understanding of business issues related to multicultural growing segments of society.
    * Access to resources and thought leadership through faculty and research.


Executive Corporate Board

By invitation only. For questions, please contact Loida Rosario, director, Partner Relations, at 312-362-5546 or arosari1@depaul.edu.