Partners
At the Multicultural Marketing Program we are delighted to count with a group of top marketers who help and support our program in a variety of ways:
San Jose Group– One of the early supporters of the program, San Jose Group partnered in one of our Integrated Marketing Communications courses with a special brand assessment and adaptability project for Hormel Foods. See details.
Lapiz – Lapiz’s CEO, Dolores Kunda, was a keynote speaker at our seminar Impact of the Hispanic Youth comparing and contrasting Hispanic youth with the rest of the population. See details.
Zubi Advertising with the support of Ford Motor Co. worked with our IMC-Hispanic Market class to device strategic approaches for the new introduction of the Ford Fiesta. See details.
Burrell Advertising through her Account Director, Nikki Davies, contributed to DePaul’s Continuing Education – Certification Seminar: Multicultural Marketing. See details.
In a partnership with faculty member Loida Rosario, Tony Suarez from McDonald’s and Giuseppe D’Alesandro from ConAgra Foods, Latin Force LLC now Geoscape, participated in the seminar: Emerging Models for Multicultural Segmentation. See details.
These and other marketing firms may be joining us in the upcoming Multicultural Marketing Summit Book Camp on June 25th, 2009. More details on the Summit 2007 Link.
For additional information, please contact Loida Rosario at 312-362-5546 or email at arosari1@depaul.edu .