Top 10 Reasons to Attend

• C-Suite Perspective – getting the view from above
• Listening to best-in-class principles and cases
• Unique industry and academia industry collaboration
• Learn how to address some of the toughest challenges
• Deepen your understanding of differences and similarities
  among diverse markets and in comparison with the general market
• Discover new strategies and approaches
• Complete educational experience:  Presentations, discussions, field trips
• Broaden your skills to deal with diverse markets at home and abroad
• Network with marketing professionals and executives
• Excellent value for a 2-day conference with flexible options for Learning Teams

…and a great way to visit Chicago! One of the most diverse cities in the U.S. featuring Indian, Eastern European, Korean, Chinese, Mexicans, Puerto Rican, Central American, African American ethnic enclaves and general markets of Italian, German, Irish and more!